You need more sales. Every online shopper needs more reliable stores to shop from. Your store's reliability and credibility lie in your marketing prowess and product listings optimization.

It is the usual drill where every current and future business and brand requires the power of marketing tools.

Many Amazon sellers ignore the power of the FBA marketing software because it takes a while for the results to start showing. It is natural for people, regardless of their occupation, to get impatient. I mean, I also get impatient when I buy a ton of in-app gear to help me beat the last boss, but they don't work. You really need patience for more sales

Here, you will find all the information you will need to pick, choose and apply the features of the Amazon marketing software available to sellers with an Amazon account.

Also, most of the Amazon software solutions available to help you track, plan, and readjust your business strategies are affordable and go easy on your bank accounts. I mean, you are trying to make a ton of money, and not lose some more.

Some of the freeware software versions are enough to carry out all of your business optimization processes, especially if you are a new Amazon seller.

One crucial aspect that Amazon marketing software can help you with is in winning the Amazon Buy Box (it is the white box on the ride side of the product details page where shoppers can click CTA “Add to Cart” or “Buy Now.”)

You can be one of the sellers to cash in on over 80% of Amazon purchases made via the Buy Box.

It is easy to categorize Amazon marketing tools according to their area of specialization so we are listing the categories here for your better understanding.

Categories of Amazon Marketing Software According To The Tasks They Can Effectively Handle:

Category 1: Keyword Research and analysis

Category 2: Seller Reviews and Customer Feedback

Category 3: Legal, Insurance, and Taxes

Category 4: Forecasting and Restocking

Category 5: FBA Refunds and Reimbursements

Category 6: Advertising and Pay Per Click

Category 7: Product Sourcing and Evaluation

Category 8: Price Monitoring and Order Notifications

Category 9: Product Listing and Inventory Management

Category 10: Repricing Tools
Category 1: Keyword Research and analysis
Imagine your customers are searching for fairy lights in the shape of gummy bears or a suit without lapels? Can you take a moment to visualize how keyword-specific their search queries are?

You should be getting your products, crafted and packed with the utmost care, out there in the virtual trading pool.

So, how would you–as a seller, optimize your online store for the right buyers to find you? Technically, you need a "virtual toolset" that will figure out your buyer needs, formulate a plan around that information, and take you a step closer to your ultimate sales goal.
So what is keyword research?
It is a process that entails searching for all relevant keywords for a product or service. The relevant keywords in this context would be all search queries that a customer would use to find a product on Amazon or any other connected marketplace.

Your product listings should be optimized for online search queries, so that every specific, or remotely specific keyword about your products can convert.

Forgetting to include keywords in your seller page is almost like trying to start your car without gas in it.
Why is keyword research important?
Taking the time to properly assess the most important keywords important to your product store can maximize your net profit margin. It may help in positioning your product in front of the right audience, driving traffic to your store, and making your products the top best sellers.
Amazon's Search Algorithm
Amazon's search algorithm–the A9, is the official system that ranks products on the retailer results pages. It is the main reason why you don't get shown a page about fishing rods when you search for a baking pan. Relevance is the key instrument that fuels the A9's search algorithm. It sets the purpose of Amazon in motion: that is to sell lots, and buy lots.
Amazon keywords and how they help with your product's visibility
How can Amazon keywords help your business? A lot. They virtually take the bad parts out of your car, fix in new ones, and even change your wheels, for almost nothing when compared to the actual cost to get your car physically repaired.

The three main areas where Amazon keywords can help are:

- Product titles
- Product details
- Seller account

Your Product Titles
The key to upping your keyword-optimized game is to always remember to put your most crucial keywords at the beginning of your product title, and your important keywords in the rest of your product titles.

This is a no-brainer. You have to catch a fish with a delicious bait, so your well-crafted product page is going to be the bait that will bring a ton of traffic to your online store.

Screen sizes also matter because your product titles are going to look different depending on the device your potential buyer is browsing on.
Your Product Details
This is the place you get to enlighten your prospects about the many advantages of your products. If your product has got a key point, show it off.

It is also the place where you get to use the keywords that you could not fit in the product title. It is important to always use the necessary keywords here because it can get your prospect to click on the CTA button in a couple of seconds.
Your Seller Account
Here, you can benefit from the use of hidden keywords present in your seller account. It gives Amazon's A9 more information about your products, especially the information that consumers cannot see or access.
How To Conduct Keyword Research
The goal of every keyword research strategy is to compile a comprehensive list of keywords that are particular to each product in your store, thereby maximizing the number of search queries that will trigger your active product listings and make your store's inventory as much visibility as possible in your prospect's search results page.

To optimize your products to appear in search queries, you should:

- Target other products that compliment your products: The "frequently bought together" option that pops up when you preview a product will never get old. One way to secure a spot in this option is to perform your keyword research bearing in mind the products that pair well with yours.
- Use Amazon's search algorithm for suggested keywords.
- Check out the stores that are related to your products and your most important keywords on Google.
- Always use a keyword research tool.

This begs the question, what are the Amazon keyword tools that are available to use?
JungleKeyword Scout

You can unleash the full potential of your product, understand your market competition, create successful marketing strategies and campaigns, increase traffic to your store, with the result being increased sales and business growth.

The keyword advisor feature aims to provide your business with as many important keyword and data corrections as possible, so you don't have to deal with poorly optimized product pages.
Features

- Helps you discover related keywords.
- Discover complementary keywords that are useful to your product page.
- Access to keywords history and currently trending products.
- Access to data advisor.
- Access to competition data analysis.
- Optimize your SEO and find new related products.
- Access to a listing advisor.

Subscription Plans and Pricing
Choose from three unique plans to get your Amazon business strategy rolling.

Platinum Plan: For $149 a month or $1490 per year, you get access to:

- Connect 11 marketplaces to your seller account,
- 3 connected users,
- Unlimited search,
- 500 monthly reports,
- 10,000 market insights,
- Keyword search edits,
- Keyword multiplier,
- Emerging trend reports,
- Track and store up to 1000 search keywords,
- Availability of top products performance metrics for each search keyword,
- Long-tail keyword finder.

Gold Plan: For $79 a month or $790 per year, you get access to:

- 1 connected user,
- 1000 monthly searches,
- Free CSV download,
- 50 monthly reports,
- 10,000 market insights,
- Keyword search edits,
- Keyword multiplier,
- Emerging trend reports,
- Track and store up to 100 search keywords.

Silver Plan: For $29 a month or $290 per year, you get access to:

- 1 connected user,
- 500 monthly searches,
- Free CSV download,
- 5 monthly reports,
- 25 market insights,
- Keyword search edits,
- Track and store up to 10 search keywords.

You can also purchase a keyword advisor report for $159. For all the benefits it offers, you can Request a Demo right away.
2. KeywordInspector

You can keep your business competitive and productive, create successful marketing strategies and campaigns, increase traffic to your store, increase your sales, and profit margin

Search ASINs or seller names directly from your seller page to get a summary of your competition's performance and key metrics.

The keyword advisor feature aims to provide your business with as many important keywords, related keywords, and top keywords as possible, so you don't have to deal with poorly optimized product pages.

Get key factors like product descriptions, FBA cost, shipping, for a more accurate profit margin. Explore different pricing strategies to create trial product pages, get multiple results, and compare between them to get the best strategy for your business.
Features

- Helps you discover related keywords.
- Discover complementary keywords that are useful to your product page.
- Access to keywords history and currently trending products.
- Reverse ASIN search.
- Access to competition data analysis.
- Optimize your SEO and find new related products.
- Free seller insights.
- Access to indexation tester.
- Dedicated customer support.
- Easily search for top-converting keywords to use on your products page.
- Free customer review reports.

Subscription Plans and Pricing
The Basic Plan is $99 a month and comes with the following features:

- A 14-day trial period for all keyword tools,
- 1 connected user,
- Free keyword tracker and ranking,
- View sales, and BSR,
- Get free competition analysis,
- Free product listing optimization,
- Monitor your sales and top-selling products,
- Track And measure your revenue, profit margins, and ROI,
- FREE Amazon Chrome extension.

The second subscription plan depends on credits purchases to fund your account.

- 100 Credits cost $19.95 per month.
- 350 Credits cost $39.95 per month.
- 2,000 Credits cost $99.95 per month.
- 7,500 Credits cost $199.95 per month.
- 15,000 Credits cost $349.95 per month.
- 30,000 Credits cost $499.95 per month.
- 100,000 Credits cost $999.95 per month.

Each monthly credit purchase comes with the following features:

- Multiple user accounts,
- Access to all keyword inspector tools,
- Free Amazon Chrome extension
- Customized tools and monthly reports.

Get started here to start discovering your keywords
3. Scientific Seller

Scientific Seller knows that missing a few keywords in your research phase can easily cut down your sales, so they have made a free keyword analyzer possible for you to keep your business competitive and productive.

You can successfully test your title tags with the aid of its swift analytical technology, to create the perfect product strategy to help increase your click-thru rate.

Nail your Amazon sales each month and increase traffic to your store, and increase sales.

Get Amazon buyer keywords with just a few clicks, search ASINs or a seller name directly from your seller page to get a summary of your competition's performance and key metrics.

The keyword advisor feature aims to provide your business with as many important keywords, related keywords, and top keywords as possible, so you don't have to deal with poorly optimized product pages.
Features

- It has an amazingly cheap Amazon PPC for just $.01 per click.
- Unlimited long-tail keywords suggestions.
- Up-to-date and fresh search results.
- Access all your saved searches on your seller account.
- Reverse ASIN search.
- Access to competition data analysis.
- Optimize your SEO and find new related products.
- Free seller insights.
- Access to indexation tester.
- Dedicated customer support.
- Easily search for top-converting keywords to use on your products page.
- Increased keyword field sizes.

Pricing and Plans
It is free to use. Click here to start using it right away.
4. Keyword Tool

With Keyword too, you get the ultimate tool to improve your product listings, increase sales, and upscale your business.

Using the in-built tabs, you can easily switch between Google and Amazon to get the best keywords for your products in your research phase.

Reduce all the factors mitigating against your chances of securing the Buyer Box, and keep your business competitive and productive.

With the tool, you can easily find out what your prospective customers are searching for on Google and optimize your product listings around these keywords.

Keyword Tool helps you get traffic to your store, increase your sales volume, and overall business growth.

Also, you access Amazon buyer keywords with just a few clicks, search ASINs or a seller name directly from your seller page to get a summary of your competition's performance and key metrics.

The keyword feature will generate related long-tail keywords, alternative and similar keywords to help you create quality product pages and descriptions for your store. Beat your competition with well-organized business pages.

You can access the online tool without creating an account or buying a subscription plan.
Features

- Unique autocomplete feature.
- Up to 750+ long-tail keyword suggestions for every search term.
- Up-to-date and fresh search results.
- Access all your saved searches on your seller account.
- Reverse ASIN search.
- Access to competition data analysis.
- Optimize your SEO and find new related products.
- Free seller insights.
- Access to indexation tester.
- Dedicated customer support.
- Easily search for top-converting keywords to use on your products page.
- Increased keyword field sizes.
- Dedicated support and customer service channels.

Pricing and Plans
Keyword tool has a free version that has all the key features you need to take your online store to the next level, and if you ever require some more customizable features, you can subscribe to the Pro version for $79 per month.

Some of the features unique to the pro plan are:

- 30-day money-back guarantee,
- Improved search volume data,
- Free Cost-Per-Click data reports,
- Weekly Google Ads competition data,
- 2 times more keywords than the free version,
- Competitor keyword research,
- Bulk search volume analysis and analytical reports.

Start using the free version here
5. Sonar

Sonar tool gets the ultimate keyword tool to improve your product listings, pop up in your client’s search results, increase sales, and upscale your business.

Sonar also comes with a free keyword translator to help your products reach a larger audience.

It utilizes ASIN targeting to match your products with your prospects’ search queries.

The software lets users take advantage of the AI technology-fueled prediction algorithm that utilizes a lot of key parameters to calculate the probability of your keywords appearing in search queries.

You can easily find out what your prospective customers are searching for on Google and optimize your product listings around these keywords and get creative with your product listing strategies, and combine them with the power of Sonar for optimum results.

Sonar tool gets Amazon buyer keywords with just a few clicks, search ASINs or a seller name directly from your seller page to get a summary of your competition's performance and key metrics.

The keyword feature can generate over 180+ million keywords, alternative and similar keywords to help you create quality product pages and descriptions for your store. Beat your competition with well-organized business pages.

You can access the online tool without creating an account or buying a subscription plan.
Features

- continuous updates of your keyword database.
- Increases the visibility of your listings
- Improves Amazon SEO for your product pages.
- Up-to-date and fresh search results.
- Access all your saved searches on your seller account.
- Reverse ASIN search.
- Access to competition data analysis.
- Find new related products.
- Free seller insights.
- It is available internationally for the Amazon US and Amazon EU markets.
- Dedicated customer support.
- Easily search for top-converting keywords to use on your products page.
- It optimizes your product's additional information fields.
- Dedicated support and customer service channels.

Pricing and Plans
No subscription fees are required. Access the tool here
6. Google Keyword Planner

Google Keyword Planner allows you to search for words or phrases related to your products or services and improve your product listings on Amazon and get free insights into how often certain words are searched by your prospective clients, increase your sales and overall ROI.

It utilizes ASIN targeting to match your products with your prospects’ search queries. You can also save your search queries for future reference or share them with your local store.

You can take advantage of the AI technology-fueled prediction algorithm that utilizes a lot of key parameters to calculate the probability of your keywords appearing in search queries.

You will be one step ahead of your competition and have a breakdown of what your potential buyers are currently searching for.

Easily find out what your prospective customers are searching for on Google and optimize your product listings around these keywords.

Get Amazon buyer keywords with just a few clicks, search ASINs or a seller name directly from your seller page to get a summary of your competition's performance and key metrics.
Features

- continuous updates of your keyword database.
- Increases the visibility of your listings
- Improves Amazon SEO for your product pages.
- Up-to-date and fresh search results.
- Access all your saved searches on your seller account.
- Reverse ASIN search.
- Access to competition data analysis.
- Find new related products.
- Free seller insights.
- It is available internationally for the Amazon US and Amazon EU markets.
- Dedicated customer support.
- Easily search for top-converting keywords to use on your products page.
- It optimizes your product's additional information fields.
- Dedicated support and customer service channels.
- Link and control multiple accounts from one dashboard.

Subscription Plans
It is a free keyword planner software. Start using it now
7. Ahrefs

Ahrefs gives you access to quality backlinks and organic traffic to your account.

Calculate the traffic potential of each keyword related to your content.

Search for words or phrases related to your products or services and improve your product listings on Amazon.

You can get free insights into how often certain words are searched by your prospective clients, increase your sales and overall ROI.

It utilizes ASIN targeting to match your products with your prospects’ search queries. You can also save your search queries for future reference or save them in your local storage.

Makes it easy for you to find out what your prospective customers are searching for on Google and optimize your product listings around these keywords.
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