17+ Best Marketing Automation Software Tools Ranked

There are so many choices to make when choosing marketing automation software. Unfortunately, when choosing a marketing automation tool, most companies have to deal with this. An internet search of marketing automation tools will lead you to a countless list.

However, you don't need to go through those lists to find the fit for your small business ideas. It can be hard to determine the differences between the tools and the industry landscape. Because we've been there, we know.

What is Marketing Automation Software?

Marketing automation tools use software to do tasks that are done over and over again in marketing. For example, some platforms only have email actions, drip sequences, and CRM updates. Others might help with lead scoring, sales lead rotation, SMS, and more.

By automating your marketing tasks, you can make your business more efficient overall and have more time to work on high-level projects. For example, you can use marketing automation tools to gather useful information that can be used to make marketing campaigns more personalized and increase conversion rates.

This article has researched and reviewed the best marketing automation software in the market. They offer all the solutions businesses need to scale their marketing campaigns.

17+ Best Marketing Automation Software Tools Ranked

1. HubSpot Marketing (Best for Centralizing your tech stack)

HubSpot Marketing is a marketing automation software widely tagged as the best marketing software due to its tools enabling efficient marketing campaigns. It has a comprehensive inbound marketing solution that accelerates your sales and develops your ROI.

In addition, this marketing software can assist you in creating and expanding your website and regulating your campaigns' efficiency.

HubSpot enables lead generation via multiple channels. In addition, it allows for customization by enabling users to create and design their content and workflows. Some of Hubspot's marketing automation tools include a drag-and-drop editor, landing page builder, and lead management tools.

Hubspot makes it easy to create targeted emails and allows for building and designing triggers. In addition, HubSpot, which is suitable for large businesses, comes with CRM integration and email marketing automation tools.

Key features

- Visual automation builder and multi-step marketing workflows

- Powerful CRM tool for effective lead management

- Landing page builder tool to boost lead generation

- A/B Testing tool to find the winning combination

- Predictive Lead scoring option

- Various CRM integrations with other best CRM software

- Clean and straightforward interface

- Lead tracking and metrics

- Social media management.

- Regular lead nurturing

- Personalized lead management

- Advanced Automation

Pricing

The platform has a free plan for marketing contacts with up to 1,000 people. But if you want to use the tool's advanced automation features, you have to pay for a Professional plan, which starts at $800 per month. But, Its purchase plan begins at $45 monthly.

2. Adobe Marketo Engage

This is one of the top marketing automation tools focusing on lead behavior tracking. It provides useful customer data that aids in the creation of data-driven marketing campaigns.

This marketing automation software enables the easy creation of marketing campaigns and provides insight into your marketing campaigns' impact on sales.

With Marketo, you can connect with prospects via emails and all social media channels. Adobe Marketo includes content personalization tools, lead management tools, and a dashboard. The dashboard provides real-time data for effective marketing campaigns. In addition, Marketo allows for a personalized customer experience, audience segmentation, social media marketing campaigns, marketing automation, and more. It also makes use of Artificial Intelligence for contact segmentation.

Key Features of Marketo

- Marketing Impact Analytics

- Marketing Data Environment

- Sales Partnership tools

- Cross-Channel Engagement tool

- AI-powered content personalization

- Powerful marketing data environment

- Landing page builder tool

- Dynamic lead nurturing tools

- Sales insight

- Plug and Play Integrations

- Advanced BI Analytics

- Advanced Journey Analytics

Who Can Use Marketo Automation Software

Marketo is a great tool for businesses that want to use more than just basic marketing automation. It's not the most expensive tool, but it's also not the cheapest. So if you don't plan to use the system's advanced features, you can get the same results with one of the more affordable tools. But if you want to start with the basics and then move on to more advanced features soon, you might want to start with a tool like Marketo so that you don't have to move all your data and campaigns later.

Why We Love Marketo

We like that Marketo has a large and active knowledge base, a great resource for new users.

3. Ontraport (Best for E-commerce Automation)

Ontraport, unlike other marketing automation tools, is a business automation software designed specifically for entrepreneurs, solopreneurs, and small businesses.

While it includes CRM and marketing automation functionality, it has several other features for running and growing a small business, such as email marketing, landing pages, reporting, and eCommerce.

One of the most valuable features of Ontraport is its emphasis on reporting and insights. While some tools can be a bit of a mystery, Ontraport provides a clear picture of the performance of your campaigns.

Key Features

- Customization

- Workflow automation

- Chat and Email Campaigns

- Lead management

- Landing Page Builder

- Event Tracking

- Content management

- Project Management

- Customer Relationship Management

- Analytics and Visualization

- Social Media Automation

- Shopify Integration

Pricing

Ontraport does not have a free plan but provides a free 14-day trial with each of its four paid plans. The basic plan of Ontraport costs $29 per month and includes unlimited email sending and drag-and-drop marketing automation.

4. Activecampaign (Best For Advanced Marketing Automation)

ActiveCampaign software is best known for its advanced marketing automation tools, especially email marketing. It is a B2B and B2C software with everything you need to create effective marketing campaigns.

It comes with CRM and emails marketing functionalities suitable for start-ups and advanced marketers.

In addition, ActiveCampaign offers some free marketing automation tools such as subject line generators, webinar templates, freelancer resources, SaaS homepage audit worksheets, CRM templates, cart abandonment tools, content templates, e-commerce integrations, and more.

Key Features

- Drag-and-drop flowchart builder

- Event tracking options and hyper-personalization

- In-built CRM to assist marketing and sales teams

- Reporting and analytics for eCommerce platforms

- Customer Behavioral Tracking

- E-commerce Functionality

- Transactional Email

- CRM and Sales Automation

- Sales Engagement Tools

- Drag-and-drop email editor

- Site and Event Tracking

Pricing

Activecampaign offers a cheap pricing plan that starts at $9/month. Its pricing depends on the number of contacts to be managed. The $9/month plan allows for 500 contacts.

5. Pardot ( Best for B2B Companies)

Pardot is a B2B marketing automation software and tool. It assists businesses in automating processes such as lead generation, sales, marketing tasks, and more. Pardot software allows a visual editor to create workflows, and their advanced solutions identify and generate high-quality solutions.

With Artificial Intelligence (AI), Pardot improves the efficiency of its marketing automation and allows you to track the performance of your marketing campaigns across all channels.

It has a customization feature and a 350-degree view of all your leads and contacts. Pardot gives you access to many tools, but it isn't the best choice for small and medium-sized businesses (SMEs) with low budgets.

Key Features

- Lead Generation tools

- Lead management tools

- Email marketing automation tools

- Active Tracking options

- Integration with popular apps

- Sales and Marketing alignment with Salesforce CRM

- ROI Reporting

- Artificial Intelligence enables lead scoring, campaign insight, and behavior scoring.

Pricing

There is only a free demo of Pardot, which you can find on the site for the tool. Paid plans start at $1,250 per month, with the Growth plan for up to 10,000 contacts billed annually.

6. Salesforce Sales Cloud (Best for Slack Native Integration)

Salesforce is a customer relationship management software (CRM) that performs marketing automation functionality. This software comes with packages that boost every aspect of your business. For example, your business can get a complete view of competitions, quotes, stages, and deals with its opportunity management solution.

Salesforce's Einstein Analytics uses artificial Intelligence to discover useful sales and marketing insights. With Salesforce, you can create and manage multiple marketing campaigns from a single platform. This platform enables you to track your performance, measure the stages of your campaigns, and make predictions.

Key Features

- Contact and Lead Management

- Activity Management

- Pipeline and Forecast Management

- Segmentation

- Data Management

- CRM Lead Generation

- Measurement and Optimization of ROI

Pricing

Sales Cloud comes with a 30-day free trial, giving you plenty of time to see if it's right for you. After that, paid plans begin at $25 per month and include the essential features. After that, however, you should choose a higher-tier plan for more advanced sales-oriented features.

7. Act-On (Best for marketing agencies)

Act-On is a marketing automation tool that includes lead management, email marketing, social media management, and other features. The tool is extremely useful for inbound marketing automation, and it enables marketers to scale their businesses by generating B2B demand.

By automating buying journeys and personalizing messaging and campaigns, marketers can optimize the entire customer journey and drive exceptional brand experiences.

Key Features

- Landing page editor with drag-and-drop functionality

- Lead scoring, segmentation, and nurturing that are dynamic

- Data quality control

- Purchase journeys that are automated and adaptable

Pricing

While Act-On does not offer a free trial, it provides a free demo. Paid plans begin at $900 per month for up to 2,500 active contacts, with the Enterprise plan required for account-based marketing and advanced reporting.

8. Oracle Eloqua

Oracle Eloqua is an automation tool that boosts business growth, revenue, conversion rates, and customer satisfaction. Oracle created a B2B product to provide solutions for sales and marketing teams. With Oracle Eloqua, your team can create and manage marketing campaigns, nurture leads, and convert B2B leads.

Key Features

- Audience Segmentation and Targeting

- Campaign Orchestration

- Lead Management

- Asset Creation and Management

- Customer Behavior Tracking

- Marketing and Sales Alignment

- Centralized Dashboard

Pricing

Oracle Eloqua offers a pricing plan that starts at $2000/month. This plan enables the management of 10,000 contacts, limited to ten marketing users & five sales users.

Who should Go For Oracle Eloqua

Don't look at Eloqua unless you want enterprise-level software and have the money for it. Now, if you do, Eloqua is a great choice, especially if you like getting a lot of help from the companies that sell you technology. In addition, if it's important to you to have tight CRM integration, you should also think about Eloqua.

9. Moosend

Moosend is one of the best all-in-one marketing automation tools. It has features that will help you automate your work and get more leads. How? Well, the service has an advanced workflow builder, pre-made email newsletter templates, landing pages, lead generation, and an option for integration with other lead generation tools, and forms, making it one of the best marketing tools.

The platform gives you the tools to keep in touch with your audience through email marketing campaigns, grow your list and divide your audience into groups for better targeting, and track important metrics to measure success. Also, the platform's personalization features let you automatically send content that fits each subscriber's needs.

Overall, Moosend is a powerful platform that is both affordable and easy to use. It has tools for marketing automation, lead generation, reporting and analytics, integrations, and more.

Key Features

- Advanced marketing automation to help you run your business more efficiently

- Automation workflows that have already been created to save time

- Personalization features allow for more personalized content delivery.

- Lead generation can be boosted by using landing pages and an online form builder.

- Real-time reporting and analytics to track your progress

- Integrations to link your apps and boost your productivity

Pricing

Starting at $9 per month, you can use all the features, such as email and automated workflow editors, pre-made newsletter templates, an SMTP server, and more. You can also make a free account to try it out (no credit card required).

10. Constant Contact

Constant Contact has become well-known because it has powerful tools for managing event invitations unavailable on every platform. The email platform is easy to use, but it's more on the basic side, which is good for beginners but limits the pros.

When it comes to automation, the service lets you use autoresponders and tools for managing email lists to keep everything in order. Constant Contact also helps new eCommerce store owners divide their customers into groups based on how they behave online and what they buy.

Also, the marketing automation software lets you set up automated workflows based on how customers respond to emails, which will help you reach your customers better. However, automation isn't very flexible regarding more complex actions and workflows with more than one step.

Who Should Go For Constant Contact

Constant Contact is for small business owners who want to organize their email marketing quickly and don't think they'll need more advanced features in the future. If you fit this description, the tool is a good choice. However, this isn't the right tool if you want to grow your marketing automation efforts soon.

Key Features

- Management tool for advanced event invitations

- Online forms to boost lead generation

- Simple behavioral data-driven automated workflows

- Social media and eCommerce platform integrations

- Autoresponders that are simple to use

- Email tracking is a performance monitoring feature.

Pricing

Constant Contact doesn't have a free plan, but you can try it out for free for 60 days. After the trial period, you can choose between two paid plans that start at $20 per month.

Why Choose Constant Contact

Overall, Constant Contact will assist you in creating simple business automation. However, if you want more functionality and flexibility, you should look into a more advanced Constant Contact alternative.

11. Sendinblue ( Best for SMS, Chat, and Email Autoresponder)

SendinBlue is a marketing automation software tool that makes email and other marketing channels, like SMS, work better together. The automation workflow builder is easy to use and has features for both beginners and experts.

Users can set up drip campaigns when certain things happen, like when someone opens an email or visits a website. So you can send the right message to the right people. Also, you can try out your flows before they go live by using the test workflows feature.

The software for marketing automation also has options for segmentation and personalization. For example, you can use the tool to show your personalized audience content based on their gender or level of engagement.

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