25 Best SEO Tools (Honest Reviews and Free Options)

Getting good at SEO optimization can be hard, especially if you are starting. There are hundreds of SEO tools out there, but we've made it easy to find the best SEO tools by putting them all on the list in this article.

We've tried to review the Best SEO Tools and what keyword tracking tools they liked. Of course, you don't have to use all these tools; you must figure out which works best for your business.

Most SEO tools can only be used for keyword research and rank tracking – which isn't cool! Check out this article if you want to keep an eye on your competitors or know the strategies that rank them higher on Google SERPs.

The search engine optimization tools reviewed here enables you to discover the best SEO strategies, find opportunities, detect loopholes in SEO strategy, and measure the search performance of a keyword in different countries and region.

That's not all! With these SEO tools, you can automate your internet marketing campaign, increase your web traffic, and gain visibility.

What is an SEO Tool?

SEO tools help people optimize their websites so that search engines can find and rank them better. With these tools, users can get information about their website's search engine ranking, backlinks, keywords, and much more.

Then, using the data that an SEO tool analyzes, a user can find ways to improve the ranking of their website.

How SEO Works

Search Engine Optimization tools were borne out of the need to rank higher on search engines. Search engines such as Bing, Google, or Youtube all have factors considered before they rank an article high or on the first page of google.

These factors determine the content people view when they search for a keyword. However, a search engine must crawl and index a site before analyzing it against its ranking factors.

Crawling: Search engines use this to discover the number of pages on a site. It also identifies the number of internal links and backlinks a site has.

Indexing: This happens after a search engine crawls your site. Search engines use this to store your web content to make it available when people search for related keywords.

Pages/contents identified as spammy, duplicate, or blocked can't be indexed. However, once a search engine crawls and indexes your site, it will analyze your site against its ranking factors.

Therefore, website crawling and indexing will help determine what content should be ranked the highest on search engine results pages.

A search engine's ranking factors isn't revealed to the public, but from analyzes, here are some ranking factors:

- Site Speed

- Responsiveness

- Backlink Profile

- Choice of Keyword

You will enjoy organic, natural, and free traffic if your site meets a search engine's ranking factor.

List of SEO tools

- Ahrefs

- SEMrush

- Moz

- Google Search Console

- KWFinder

- SERanking

- Authority Labs

- Ubersuggest

- GrowthBar

- Advanced Web Ranking

- SpyFu

- WooRank

- Majestic

- Google Trends

- Sitechecker

- SEOQuake

- Siteliner

- Fat Rank

- Screaming Frog

- Serpstats

- SEObility

- Keyword Everywhere

- Answer The Public

Best Search Engine Optimisation(SEO) Tools (Reviewed)

1. Ahrefs( Best SEO Tool for Nice User Interface)

Ahrefs is one of the most highly recommended SEO tools on the internet. Regarding the largest website crawlers, it is only second to Google. In addition, SEO experts love Ahrefs' Site Audit feature because it is the best SEO analysis tool available.

The advanced feature offered by Ahrefs is second to none. It has everything you need to stay on top of your SEO game. With Ahrefs, you can keep track of your competitor's SEO activities and discover top-performing content that will rank you higher.

Ahrefs offers site auditing tools that analyze and optimize your site. It crawls your site, tracks your performance, and allows you to execute Javascript while crawling. With Ahrefs, you can perform the following SEO activities:

- Analyze competitor's organic search engines, paid traffic, and backlink profile

- Discover Keyword difficulty score, click metric, advanced SEO metrics, and position history

- Discover thousands of keyword suggestions

- Research ten different search engines

- Track your SEO ranking

Facebook, Shopify, Netflix, Pinterest, Linkedin, Uber, Adobe, and other top-performing companies trust Ahrefs.

Pros

- Outstanding site-specific and internet-wide crawling capabilities.

- Ad hoc keyword research that works.

- Comprehensive domain monitoring and comparison.

- Improved keyword suggestions.

- Comprehensive SERP analysis.

- Basic keyword administration

Cons

- SEO reporting is limited.

- Too Simple user interface.

Ahrefs Pricing:

Ahrefs pricing plan starts at $83/month when billed annually.

Why Go For Ahrefs

Ahrefs is an SEO tool for professionals with powerful features, from managing keywords to analyzing competitors. Even though its interface isn't made for beginners, it's a good choice for digital marketers with a lot of experience.

2. SEMrush( Best SEO Tool for Comprehensive Keyword Research and Analytics)

SEMrush is an SEO software well known for its advanced keyword research and marketing tool. Its competitive research tool gives you a detailed overview of your site and provides you with every data you need to beat your competitors.

SEMrush's keyword research tool finds you the best keyword suggestions, and its on-page SEO tool provides you with ideas that improve your SEO performance. With SEMrush, you can track your position on Google Search Engine Pages and optimize your website for local searches.

SEMrush also provides a link-building tool that assists your backlinking process. With its marketing solution, you can develop an effective content marketing campaign and analyze your market to find opportunities.

Other SEO tools provided by SEMrush include social media management tools, content market analytics tools, competitor's PR monitoring, website monetization tools, and PPC research tools. SEMrush will always stand out when users ask which SEO website tool is the best.

Pros

- Domain analytics and a comprehensive keyword research tool.

- Backlink analysis.

- Desktop/mobile search breakdowns.

- The project-based SEO campaign structure is extremely beneficial.

- Keyword suggestions and proactive SEO suggestions.

Cons

- SEMrush does not have a keyword list management feature

SEMrush Pricing:

SEMrush offers a pricing plan that starts at $119.95/month.

Why Go For SEMrush

The SEMrush SEO toolkit gives you a full set of SEO tools. In addition, you can look at detailed keyword analysis reports and a summary of all the domains you are in charge of.

More importantly, the SEO toolkit lets you compare your pages' performance against your competitors to see where you stand. You can, for example, look at the links from other websites to yours. (This is sometimes called "building links").

SEMrush is a solid digital marketing choice for small to mid-sized business users. So, if you are starting, SEMrush is good for you.

3. MOZ Pro (Best User-friendly SEO Tool for Professionals)

Moz Pro is a powerful SEO tool that enables you to rank higher and attract quality traffic. Moz Pro has a set of SEO tools that help you get more traffic, higher rankings, and more exposure in search engine results. One of the most important tools is the Moz Pro spider, which lets you check your site for problems and gives you suggestions for how to fix them. You can also track how your site ranks for hundreds or thousands of keywords per site.

A keyword research tool can help you determine which keywords and keyword combinations may be the best to target. A backlink analysis tool also uses several metrics, such as anchor text in links and estimated domain authority, to help you figure out which links are the best.

Features of Moz ProKeyword

Research: This tool gives insight into what people actively search for on the internet.

Rank Tracking: With this tool, you can measure your SEO strategies and see what's working. It allows you to discover and track your ranking for a keyword. Moz Pro also allows you to track your competitor's rankings.

Auditing: This tool detects issues that could hamper the progress of your SEO strategies. It also notifies you when it detects issues that could affect your SEO rankings

Optimization: Moz Pro analyzes your site and optimizes it for Google SERPs.

Link Research: To rank higher, you need a strong backlink. Moz Pro enables you to discover where your competitors get links from. With Moz Pro, you can also discover strong backlinks. Another feature of SEMrush is its Reports and Analytics

Pros

- Moz Pro has a wide range of tools

- It has a huge amount of data

- You get a supportive community

Cons

- The plans are expensive

Moz's pricing plan starts at $99/month.

4. Google Search Console (Best Free SEO Tool for New Users)

Google Search Console is a 100% free SEO tool created by Google. Google Search Console, available for free to anyone with a website, allows you to monitor and report on your website's presence in Google SERPs.

All you have to do is verify your website by adding a code or using Google Analytics, and then you can submit your sitemap for indexing.

This tool analyzes your site to provide data on its search traffic performance. It detects and fixes issues capable of crippling your website's performance on Google SERPs. Google sends an email notification to you when a problem is detected.

With Google Search Console, you can discover what attracts leads to your site. You can also track your site's clicks, impressions, and position. In addition, Google Search Console allows you to submit your sitemaps and URLs to Google for crawling.

Finally, the URL inspection tool provides a detailed report if you want to know how Google sees your website.

Features

Keywords: Discover which keywords your pages are currently ranking for.

Crawl Errors: Locate any crawl errors on your website.

Mobile Responsiveness: Determine how mobile-friendly your website is and look for ways to improve your users' mobile experience.

Google Index: Check how many of your web pages are indexed by Google (if they aren't, you can use the URL Inspection Tool to submit a page for indexing).

Analytics and Metrics: The metrics related to your websites are most important to you, such as clicks, impressions, average click-through rate (CTR), and average position.

Pros

- Ideal for beginners

- Easy access to key metrics

- Free support

Cons

- Google search console does not have information about search ranking for specific keywords

5. Mangools KW Finder (Best SEO Tool for In-depth Keywords Research)

This Keyword analysis and SEO tool allows you to find high-quality keywords that rank. It is packed with advanced and powerful features that work.

Features

Keyword Research Tool: KW Finder enables you to find keywords with a high search volume, low competition, and low SEO difficulty. It also allows you to discover what your competitors rank for and the historical data of search volumes. Local keyword research and SERP analysis are tools it offers as well.

SERP Analysis: With this feature, you can overtake and outrank your competitors. This tool enables you to improve your local SEO and discover the secrets of your competitors.

Rank Tracking: This tool shows your site's daily performance on SERPs. You can also track how a site ranks in different locations and devices. KW Finder allows you to share your rank tracking reports with a link.

Backlink Analysis: This feature lets you discover your competitors' powerful backlinks. It also allows you to find and save the most powerful backlinks.

SEO Metrics and Insight: With this tool, you can gain insight into the overall health of your site. This feature provides reports on any site's SEO authority score. In addition, it reveals a site's backlink health, new market competitors, and content that attracts traffic.

KW Finder offers a pricing plan that starts at $29/month for the Basic plan, $69/month for the Premium Plan, and $129/month for the Agency Plan.

6. SE Ranking (Best SEO Tool Keeping an eye on the competition)

SE Ranking is a marketing and SEO analysis tool suitable for SEO experts, digital agencies, and small business owners. SE Ranking allows you to conduct keyword research, analyze your competitors' online assets, and conduct a thorough website audit.

Features

Keyword Rank Tracker: Tracks your SERP position for a keyword.

Website Audit: Discovers and fixes issues that hinder your site from ranking high. SE Ranking lets you receive notifications when a competitor modifies their SEO strategy.

On-page SEO Checker: Gives reports on how well a page is optimized for Google SERPs

Marketing and SEO Plan: This enables you to create an effective marketing and SEO strategy that works.

Keyword Grouper: Allows for keyword segmentation

Webpage Monitor: Monitors and notifies you of changes on your site.

Backlink checker: Analyze the strength and value of a backlink.

Backlink Monitoring: Tracks all your backlinks to identify bad links.

White Label: Enables customization and control over SEO solutions.

Lead Generator: Identifies and tracks high-quality leads.

SE Ranking offers a pricing plan that starts at $31.20/month.

8. UberSuggest

Ubersuggest is a free search engine optimization tool created by Neil Patel – a popular SEO expert. This software provides simple tools that give you an edge over your competitors.

Its domain overview feature lets you view and analyze every aspect of your competitor's site. The features it offers are simple but powerful. For example, with its site auditing tool, you can keep your eye on the health of your site.

Ubersuggests also provides Keyword tools. This tool allows you to conduct accurate but deep research on a keyword. It also suggests keyword ideas and gives you information on a keyword's search volume, trend, and difficulty. In addition, keyword segmentation is a new tool it offers.

Backlink analysis is another feature of Ubersuggest. With this feature, you can analyze a backlink and find backlink opportunities.

Ubersuggest Pricing:

Ubersuggest offers different plans tailored for a different sets of people. Its lowest plan, targeted at individuals, costs $12/month. A lifetime subscription fee costs $120.

9. Authority Labs

Authority Labs is an SEO software that gives you accurate keyword research data. In addition, this software like other best automating tools automates the SEO activities performed by marketers.

This SEO tool is built around sophisticated crawlers that collect data from the internet and compile it into meaningful reports.

As a result, you can streamline your SEO monitoring practices at any time and track global, local, and mobile keyword rankings. It can also recover organic keywords and boost your marketing campaign.

Features

Rank Tracking: This feature enables you to automate your local, mobile, and global rank-tracking process. It also provides daily updates on your position on Google SERPs.

Competitors Tracking: With this tool, you can compare competing accounts and detect ways to outrank a site.

White Label: Authority Labs provides tools to brand and customize every aspect of your SEO.

Unlimited Users: A total number of employees can access the SEO dashboard. Authority Labs offers no restrictions on users.

Authority Lab's pricing plan starts at $49/month and ends at $450/month.

10. Advanced Web Ranking (AWR)

Advanced Web Tracking is a powerful rank-tracking SEO tool. It is trusted by leading companies such as Microsoft, Amazon, Digitas, and more.

AWR offers three main solutions – a web tracking tool, an SEO reporting tool, and a competitor's research tool.

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