Wix vs Squarespace: Choosing the Best Website Builder

Wix vs. Squarespace: Choosing the Best Website Builder

Choosing the finest website builder for your website can be difficult, especially when you have to choose between worthy competitors such as Wix and Squarespace.

A quality website is vital for success regardless of the sort of business or brand you have. Customers want your website to be both informational and visually appealing.

That is why it is critical to utilize a website builder that allows you to create your website and quickly change the specifics. Wix and Squarespace are two of the most popular website creation platforms.

Furthermore, both are excellent options for anyone wishing to build their website. Here's how they stack up so you can determine which one is right for you.

So, to avoid the worry of being unable to decide, our Wix vs. Squarespace: Choosing the Best Website Builder will assist you.

This essay will highlight the advantages, disadvantages, and distinctions between Wix and Squarespace. This will allow you to make a decision based on what is most important to you.

Wix Vs. Squarespace: Review of The Best Website Builders

A decent website builder can mean the difference between an idea that takes off and fizzles.

We've posted about our website-building experiences and reviewed the top website builders to get you started.

You'll be given a breakdown of the greatest possibilities and advice on picking one that meets your requirements.

Wix has once again demonstrated why it is regarded as a prominent player in the business.

While not on the list, Squarespace has its own benefits that appeal to people with specific qualifications.

Good Read: Wix vs WordPress: Which One Should You Choose?

What are Wix and Squarespace?

Wix and Squarespace are both website builders that offer a variety of services. They provide business owners with customizable templates and tools for creating and publishing their own websites.

You do not need to know how to code or construct your own website using one of these platforms.

If you've looked into how to start a business, you already know that a well-designed website is a necessary first step.

It is the most efficient way for people to find you and learn more about your services. It doesn't have to be complicated; a basic landing page can increase your company's reach.

Wix and Squarespace are suitable options for building a simple, informational website or an elaborate retail site.

They disagree, however. Spend time comparing website platforms to ensure you get the best fit for your requirements.

Wix Vs. Squarespace Differences at a Glance

The primary distinction between Wix and Squarespace is their ease of use. Wix is a simpler platform for beginners, featuring low-cost price tiers and simple templates.

Squarespace, on the other hand, is ideal for online stores and more complex websites. Their distinctions are summarized here.

 WIXSQUARESPACEEase of UseWix's intuitive drag-and-drop editor makes it ideal for beginners. With Wix ADI, you could have a website up and running in a short while  Squarespace's UX has recently improved dramatically, boosting its score by 11.1%, indicating that it is now easier to use than ever.  Features & ToolsWix boasts the most built-in features of any builder we've tried, spanning customization, e-commerce, marketing, and more - it has the best feature score of any builder we've tested. Furthermore, its vast app market is ideal for enhancing the functionality of your website.  Most of Squarespace's features are built-in and of the highest quality on the market.      Design FlexibilityWix offers over 800 template options. They're appealing and simple to personalize, but some aren't as current as they should be. You also cannot change once your site has gone live.  Squarespace has the highest-quality templates available. It offers a smaller selection than Wix, but the designs are consistently beautiful.  Pricing & ValueWix's pricing options range from $16 to $59 per month (paid annually). It also features a free plan you can use for as long as you like. Every paid plan comes with a 14-day money-back guarantee.  Squarespace has four pricing plans that range from $16 to $49 per month (paid annually). It does not have a free plan, but all paid plans include a 14-day free trial with no payment information required.    Apps & IntegrationsThe Wix App Market contains a large variety of apps that you may install for additional functionality.  On all plans, Squarespace provides high-quality 24/7 assistance via email, a help center with tutorials, videos, webinars, and a forum.  E-commerceAdding an online store to your Wix website is simple. You may give your site even more power by including apps like Ecwid.  Squarespace includes all of its e-commerce capabilities and is excellent for displaying products. You may enhance the functionality of your store by adding integrations.  SEOWix features built-in SEO tools and extensive support resources to help you optimize your website. Wix SEO Wiz is user-friendly and interactive, generating a personalized step-by-step plan for you to follow.  Squarespace has SEO tools and has designed its pages to be SEO-friendly. It also provides extensive support resources and a simple SEO checklist to assist you.    BloggingWix has basic blogging features, but its app store allows you to take your blog to the next level.Squarespace provides an outstanding set of blogging tools that are ready for use.    MarketingWix's marketing tools include SEO, its own email marketing system, and Wix Ascend, an all-in-one company solution.  Squarespace includes marketing features like SEO, social media integration, and email platforms.    Processing of payments    Wix offers its own payment solution, Wix Payments, which charges 2.9% plus 30 cents per transaction for online purchases. Wix does not charge any additional costs if you use a different payment gateway.  Stripe and PayPal are two payment methods. Stripe charges 2.9% plus 30 cents for each transaction, whereas PayPal charges 3.49% + 49 cents.    Help & SupportWix provides various support options, including 24/7 priority assistance (phone and live chat). Upgrade to a higher level to get VIP phone help and avoid waiting in line.    Squarespace provides excellent assistance via live chat and email and a comprehensive help center with manuals, videos, webinars, and a forum.  Online marketplace integrationsAmazon, eBay, Facebook, Instagram, and Wish.  Native integrations with Facebook, Instagram, YouTube, and Google Shopping. EBay integration requires a third-party extension.

Wix

If you need a beginner-friendly website builder that makes it extremely easy for you to build an impressive site, then Wix is your go-to web builder.

It offers a remarkable intuitive interface, a wide range of widgets, countless customizable templates, impeccable customer support, e-commerce tools, and mobile site-building tools. These are one of the top reasons to use Wix.

Below is a comprehensive review of the Pros and Cons of Wix to enable you to realize its good and bad features.

Pros and Cons of Using Wix

Pros

✅Ease of Use

Wix has an edge over other website builders due to its powerful interface, making it extremely easy to create a website in minutes.

The drag-and-drop editor feature of Wix lets you manipulate elements effortlessly. So if you're a beginner to website creation, Wix would be a good option.

✅Multiple Customizable Templates

Wix offers over 800 free customizable templates that simplify your process of building the website of your choice.

These templates cover all types of websites, from e-commerce to portfolio websites, media to entertainment websites, and much more.

Tutorial videos are also available on how to customize templates.

✅Design Flexibility in Wix

With Wix, you can be flexible with your web designs. You get to be able to modify, customize, and expand the many elements available at your disposal.

✅Built-in Search Engine Optimization

Ranking high in search engines is every website owner's dream, and Wix understands this!

And so to help you, Wix has a built-in SEO section with a wide range of easy-to-use features that enables your site to rank high in Google searches.

Wix also makes it easy for beginners to understand the ins and outs of the SEO section by providing suggestions that increase your chances of ranking high.

✅E-commerce Integration

One of the features of Wix's business paid plan is access to Wix's e-commerce platform, which allows you to sell merchandise, subscriptions, digital products, and product bundles online.

This e-commerce platform contains features such as an app market where you can get added functionality to your store, a multichannel feature that lets you sell on various social media platforms, and advanced e-commerce tools.

✅Mobile Site Optimization

Another benefit of using Wix is that your content gets optimized for mobile devices. In addition, Wix also you to edit and manipulate your site's content with your mobile device.

Cons of Using Wix

❌Absence of Migration Option

Using Wix makes it impossible for you to migrate your site to other hosting services.

This is because your site with Wix is a standard HTML5 site that needs to be hosted on Wix's servers to work properly.

This means that building your website with Wix means you're stuck with Wix.

❌Impossible to change Templates

When creating a site with Wix, you must put more thought into the template you want since it is impossible to change templates on Wix after creating a website.

Wix also makes it impossible for you to combine two different templates on a site. If you plan on changing your site's templates, you risk losing your site's content.

❌Wix branding & Ads

Wix's free plan allows ads and Wix branding to be shown on your site. And while this isn't a big deal, your site may come off as unprofessional to visitors.

You'll have to migrate to a paid plan to get rid of the ads and branding.

❌Absence of Tracking and Analytics in the free plan

Using Wix's free plan not only places ads and branding on your site but also prevents you from seeing your website's reports and traffic.

To view your website's Google Analytics, you'll need a URL, which can only be gotten when you upgrade to a premium plan with a domain name.

Squarespace

Squarespace is a content management system with outstanding web designs that enables you to create any type of website. It is also one of the best website builders out here.

This is possible even if you have no technical knowledge of web creation. And just like Wix, this website builder is beginner-friendly.

Pros and Cons of Using Squarespace

Pros

✅Professionally Designed Templates

With more than 100 professionally designed customizable templates, Squarespace allows you to create a visually appealing website that fits your brand.

This makes it easy for you to create an impressive site even with no knowledge of designing.

Although when compared to Wix's 800+ templates, Squarespace falls short in numbers, it does make it up by offering templates with a massive combination of several customizable segmented layouts.

In other words, Squarespace limited template is an all-in-one package that offers everything you need to design your website's layout.

✅Drag-and-Drop Editor

Squarespace's web interface adopts the drag-and-drop feature that lets you move and manipulate elements on your site by simply clicking on them and moving them across the screen.

This makes your process of web designing simple and effortless.

✅Ecommerce

When it comes to eCommerce, Squarespace offers a lot of benefits that make it great for anyone looking to make sales online.

Squarespace e-commerce comes with stunning design options and themes, an excellent inventory system, a fully-integrated eCommerce solution, analytics, and more.

With Squarespace, you can import your product's catalog from platforms like Shopify and integrate MailChimp into your marketing features.

Another benefit of Squarespace eCommerce is that it allows for multiple payment processes.

✅Customer Support

Squarespace comes with excellent customer support that offers help to you via platforms such as emails, how-to video guides, live chat, forums, blog posts, and webinars.

Its live chat customer support feature makes it different from Wix. This messaging feature pops up on the Squarespace website and guides you toward the solution to any of your problems.

✅Allows for Importation and Exportation of data

You can import and export products, contents, and contacts with Squarespace.

Squarespace permits the importation of content from WordPress, Tumbler, and Blogger. If you're on an e-commerce plan, you can import data from Etsy, Shopify, and Big Cartel.

Your site's version limits you to the number of data you can import, but 7.1 Squarespace versions allow for the importation of up to 10,000 products per store page.

Cons of Using Squarespace

❌No free plans

Using Squarespace means you have no access to a free forever plan. Squarespace offers you a 14-day free trial period to compensate you for this. This enables you to access all the premium features of Squarespace.

This is to give you a clear understanding of the features offered by Squarespace.

✅Drag-and-Drop Editor Not Intuitive

While Squarespace's drag-and-drop editor may be useful, it isn't intuitive.

First-timers will encounter a bit of a problem before getting the hang of it. This is because you can't actually drag an element from anywhere.

Squarespace is section-based, so you'll have to move between sections to add or move elements, making it time-consuming.

Wix vs. Squarespace: Key Features

Both Wix and Squarespace have almost similar pros. This can drive you into a bit of a crisis when deciding which is best for your site.

So to save you from confusion, here's what makes Wix and Squarespace different. At the end of this read, you'll be able to decide which website builder best suits your needs.

1. Ease of Use

Both Wix and Squarespace have been aggressive when it comes to finding solutions that make it easy for people to build websites.

And so, it cannot be easy to pinpoint which one excels more than the other.

But when each of their features is analyzed, Wix takes the win. This is because of its Artificial Design Intelligence function (Wix ADI)

This function created by Wix learns about you and then uses this knowledge to create a website that fits your taste.

It does it by going through different images, contact forms, texts, and layouts to pick out the one that sits right with you. And it does this for free!

This makes it better, Squarespace. This is because of Squarespace's cumbersome drag-and-drop editor that lacks intuitiveness.

2. Design and Flexibility

Your site's design matters a lot to visitors, so it is important that you choose a website builder that gives you enough flexibility when it comes to the design of your site.

Both Wix and Squarespace offer features that boost your creative control. On the other hand, Squarespace is slightly better than Wix for many reasons. The reasons are analyzed below.

3. Flexible Templates

Although Squarespace doesn't have a wide array of template options like Wix, its limited templates are sophisticated and professional-looking.

In addition, Squarespace allows you to switch your website's template without losing your content – a feature that is impossible in Wix.

4. Mobile Responsive

Squarespace's templates are responsive, unlike Wix's.

In Wix, the templates are not fully responsive. So when choosing a template for your site, you'll have to make some changes in the mobile editor to optimize the responsiveness of your site.

5. E-commerce

Wix and Squarespace offer powerful e-commerce tools enabling you to start an e-commerce store and take your sales online. It becomes difficult to pick out which one excels better than the other due to the unique tools they offer.

In Wix, you can only have access to the e-commerce function on a selected pricing plan. Not all pricing plan enables the e-commerce function.

You can sell physical and digital products, subscriptions, and services on Squarespace. Wix allows for the sales of subscriptions and services through the use of third-party apps.

Abandoned carts functionality is available on Wix and Squarespace, but it comes at an advanced and cheaper rate when using Wix.

Regarding point-of-sale functionality, Wix allows you to accept payment from multiple countries, but Squarespace restricts you to only the US.

6. SEO

Nevertheless, both Wix and Squarespace are among the best SEO tools and offer the primary features you need to run an online store.

The higher you rank on Google search result pages, the more traffic your site gets, which is good for business.

But ranking high demands that you fix in the appropriate keywords, Meta titles, and more.

Wix and Squarespace both have built-in SEO support capable of boosting your ranking. However, Wix's SEO is beginner-friendly, so it helps you rank high even if you have no knowledge about SEO.

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